Investment Advisory
Guggenheim Investment Advisors is an independent and unconflicted asset advisory and wealth management business that serves clients in the United States, Europe and Asia.
We provide state-of-the-art, unconflicted investment advice (and, when requested, other related non-investment services) to high net worth individuals, families, foundations, trusts and endowments.
We have developed and use a proprietary, cutting-edge approach to understanding risk called Riskometry™ - an approach we developed with our colleague Daniel Kahneman, winner of the 2002 Nobel Prize in Economics. Riskometry allows us to be attentive to the new learning in behavioral economics that Dr. Kahneman pioneered.
To serve our clients with excellence, we focus on each client's attitudes toward loss aversion, liquidity and leverage. This allows us to build a portfolio tailored for each client's preferences, risk tolerance and circumstances.
For a description of our unique and bespoke investment advisory approach and our services, visit www.guggenheiminvestmentadvisors.com